"GRAE-ISH" is a beautiful female clothing brand that focuses on embracing femininity. The brand itself radiates joy. When Gracie (founder of
Grae-ish) approached me about creating her logo she wanted the brand to be minimalist and feminine.
With this in mind I created this custom font for the logo type and for the icon I created an abstract line drawing from Gracie's face. Together we created an approachable brand that embodies femininity and radiates joy.