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"GRAE-ISH" is a beautiful female clothing brand that focuses on embracing femininity. The brand itself radiates joy. When Gracie (founder of

Grae-ish) approached me about creating her logo she wanted the brand to be minimalist and feminine. 

With this in mind I created this custom font for the logo type and for the icon I created an abstract line drawing from Gracie's face. Together we created an approachable brand that embodies femininity and radiates joy.

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