IIDA
Tennessee
Chapter
For IIDA Tennessee, I'm developing a cohesive collection of branded assets to support statewide communications, events, member recognition, and chapter initiatives. The work will include email campaigns, presentation templates, event signage, merchandise concepts, promotional materials, and a membership-focused “Better for Business” guide. Through strategic design and brand stewardship, this will create a more consistent visual identity while providing flexible resources that can be used across all three Tennessee city centers.
Project
Advocacy Campaign
The goal was to create a branded advocacy campaign designed to communicate IIDA Tennessee's mission and highlight the impact of the interior design industry. The campaign translated key messages into engaging visual assets that could be shared across digital, print, and merchandise applications. By combining clear messaging with a cohesive visual identity, the work helped increase awareness, encourage participation, and support the chapter's broader outreach efforts.
Apparel Design
